After suffering a financial setback several weeks ago when a thief smashed the glass doors of the Byrd Theatre the non-profit movie palace has rebounded bringing in several thousand dollars of new donations. According to the Richmond Times-Dispatch the theatre has brought in more than 100 donations and pledges totaling almost $4,000 and plans to sell t-shirts at the Carytown Watermelon Festival.
Reports the RTD on the upcoming fundraising plans:
JHI, a local graphic design and advertising company, responded by leading an effort to design and sell T-shirts benefiting the Byrd, which opened in 1928 and primarily serves as a second-run movie house. An initial order of 500 shirts would generate up to $7,500.
"What we're hoping is we'll sell out of the 500 and order another 500," said Jo Watson, a partner with JHI.
The firm was spurred to act after reading about the Byrd's plight and considering "how it's so much part of what makes Richmond Richmond," she said.
Read more about the Byrd Theatre's fundraising efforts at the Richmond Times-Dispatch